Confidential
greyt market
Grey market intelligence for premium brands
Your market,
made greyt.
Prepared for Dolce & Gabbana Beauty · Milan

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for Dolce & Gabbana Beauty.

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Private · not for distribution · data verified 2026-09-22
greyt market
grey market intelligence
for premium brands
Prepared for

See the grey.
Build the great.

Light Blue · The One · Devotion · Dolce. Every price, every seller, every market in Europe.

Light Blue · Eau de Toilette 100 ml
GreytMarket · grey market intelligence

Light Blue · Eau de Toilette 100 ml: cheapest in Czechia at €41, in Italy at €68.

The cheapest offer for exactly this bottle on each market's price-comparison portal, across 9–30 sellers per market, measured 22 September 2026. A 66 % gap between two EU markets is brand equity leaking across borders you don't fully see. We make every price, every seller and every market visible, and read it for you.

greyt market
GreytMarket · grey market intelligence
for premium brands
What we are · four pillars

Not an app. An end-to-end partner
built on our own data.

On top of our own connected data and strong infrastructure, we don't just hand you the data. We present and prepare it properly, personalized, in the format you need. Always in collaboration with you.

Pillar 1

Discovery

We gather the data: every seller, every price, every market.

Pillar 2

Analytics

We read it for you: index, temperature, who drives the price.

Pillar 3

Workspace

We build your working environment on top of that data.

Pillar 4

Enforcement

We help with execution, all the way to court.

greyt market
GreytMarket · grey market intelligence
for premium brands
What each pillar covers

Four pillars, one engine.

Pillar 1

Discovery

Raw data, gathered honestly and continuously.

  • Price & seller discovery
  • Catalog of products & sellers
  • Launch / new-SKU watch
  • Real checkout price, not the sticker
Pillar 2

Analytics

Reading the data for you. For sales & management.

  • Temperature check
  • Competitive price position
  • Price spiral: who drives it down
  • House & brand index
Pillar 3

Workspace

You pick the suspicious & important, we turn it into tasks. For brand-protection teams.

  • Pick what matters from Analytics
  • Brand-protection alerts
  • Daily queue & watchlist
  • Evidence capture (screenshot + timestamp)
  • Executive reporting
Pillar 4

Enforcement

Human-in-the-loop, outside the app. You trigger it, we & our network act in the physical world.

  • Warning letter (per jurisdiction)
  • Test purchase / sample order
  • Legal cases as a living folder
  • Partner law firm · court-ready pack

Each item is expanded on its own slide.

greyt market
GreytMarket · grey market intelligence
for premium brands
What changes for you

No one can lie to you anymore.

You see every sale of your products across all of Europe, not just in fragments. You have the data, you have the truth.

And most importantly, you see what's missing today:
who is driving the price spiral down, and whether it's one player across all of Europe, or a different one in each country.

greyt market
GreytMarket · grey market intelligence
for premium brands
Pillar 1 of 4 · Monitoring

Discovery

Who sells your brand, where, at what real price, gathered honestly, regularly, continuously, across every European market. The foundation everything else stands on.

greyt market
GreytMarket · grey market intelligence
for premium brands
Digital World Discovery

Never blind anymore.

Who sells your brand, where and at what price: the real price after discounts, vouchers and bundles. Not the sticker price, but the one the customer actually clicks through to.

1,085

shops mapped

Shops on our European map today, and the map keeps growing. The ones that sell your category go on a price schedule first.

27

markets, and counting

Across Europe today, with prices checked every 4 to 8 hours. Adding a market beyond the EU is configuration, not a rebuild.

+ Launch watch

new SKUs

You launch something new → we immediately know where it appeared and at what price.

This is the foundation, not the whole product. The value begins with reading the data (Pillar 2, Analytics).

greyt market
GreytMarket · grey market intelligence
for premium brands
Light Blue · Eau de Toilette 100 ml
Light Blue · Eau de Toilette 100 ml
Signature view · price-comparison portals · 2026-09-22

One exact SKU,
8 markets.

  • Czechia20 sellers€ 41median € 56
  • Romania9 sellers€ 47median € 56
  • Poland16 sellers€ 48median € 52
  • Germany30 sellers€ 50median € 89
  • United Kingdom23 sellers€ 54median € 77
  • Spain19 sellers€ 60median € 71
  • France15 sellers€ 63median € 84
  • Italy13 sellers€ 68median € 93

Cheapest offer per market for this exact bottle across all sellers on the price-comparison portal (new and in stock, no testers, sets or other sizes) · median in grey · sellers counted on the portal.

greyt market
GreytMarket · grey market intelligence
for premium brands
Light Blue · Eau de Toilette 100 ml · all sellers on price-comparison portals · 2026-09-22

The same bottle, 8 prices.

Median offer (€)Cheapest offer (€)

One exact SKU: Light Blue Eau de Toilette 100 ml for her, boxed and new (no Eau de Parfum, no Intense, Forever, Summer Vibes, Italian Love or the other flankers, no Light Blue pour Homme, no other sizes, no 150 ml refill, no sets or testers). Europe sells two generations of this bottle side by side, the 2025 one and the stock that came before it, and the portals list them as one product, so both are counted. Every offer on each portal counted once per seller on 22 September 2026, item price without shipping, FX ECB. Sixteen offers whose own shop page does not confirm the portal price, or that turned out to be the men's bottle under an identical title, are left out. Median, not average, so a single outlier does not move the line.

greyt market
GreytMarket · grey market intelligence
for premium brands
Cheapest seller vs. RRP · same bottle · 2026-09-22

The sticker price is not the selling price.

In every market, the cheapest seller of the same 100 ml bottle today, next to the recommended retail price the key retailers display for it.

MarketCheapest seller todayRRP shownBelow RRP
Czechia€41LOUISPARFUM · heureka.cz€149notino.cz−72 %
Romania€47Brasty.ro · compari.ro€137notino.ro−66 %
Poland€48Morele.net · ceneo.pl€139notino.pl−65 %
Germany€50kaufland.de · idealo.de€145notino.de−66 %
United Kingdom€54fragranceclick.co.uk · idealo.co.uk€140notino.co.uk−61 %
Spain€60deloox.es · idealo.es€145notino.es−59 %
France€63Rakuten.com FR · idealo.fr€145notino.fr−57 %
Italy€68lombardiprofumerie.com · idealo.it€149douglas.it−54 %

Cheapest seller = cheapest offer for exactly this bottle across all sellers on the price-comparison portal, checked against the seller's own page (slide before) · RRP = the lowest RRP a key retailer displays for the 100 ml, 29 of 32 key retailers with a captured price in 8 markets · page capture on file for every price.

greyt market
GreytMarket · grey market intelligence
for premium brands
One market up close · Germany · idealo.de · 2026-09-22

Germany: 30 sellers, one bottle.

€50 to €153 · 28 of 30 below the €145 RRP (notino.de) · 15 cheaper than the €89 median

Median €89RRP €145
  1. 1kaufland.de€50.00
  2. 2ezebra.de€50.58
  3. 3monparfum.de€53.90
  4. 4easycosmetic.de€56.09
  5. 5eBay€59.05
  6. 6teddypharm.de€59.99
  7. 7deloox.de€60.49
  8. 8onfy.de€60.99
  9. 9otto.de€65.50
  10. 10dress-for-less.de€66.97
  11. 11shop-apotheke.com€69.96
  12. 12dressinn.com€71.99
  13. 13mueller.de€82.95
  14. 14douglas.de€84.00
  15. 15parfuemerie-cb.de€88.90
Median €89RRP €145
  1. 16de.excaliburshop.com€89.69
  2. 17basler-beauty.de€92.19
  3. 18sephora.de€101.95
  4. 19notino.de€102.00
  5. 20onlineshop-helgoland.de€104.50
  6. 21rareparfum.de€109.00
  7. 22parfuemerie-godel.de€110.12
  8. 23le-flacon.com€111.75
  9. 24coolshop.de€113.50
  10. 25parfuemerie-m.de€119.25
  11. 26dodenhof.de€119.99
  12. 27kastner-oehler.de€126.65
  13. 28roths-eck.de€144.95
  14. 29parfuemerie-becker.de€152.00
  15. 30schuback-parfuemerien.de€153.00

Every seller with a new, in-stock 100 ml offer on idealo.de, cheapest first · bold = key retailer · bars from €40 · offers the seller's own page contradicts left out.

greyt market
GreytMarket · grey market intelligence
for premium brands
Second bestseller · same method · same day

The One · Eau de Parfum 75 ml

One brand, one pattern. The second classic of the house, measured the same way on the same eight markets, so the picture does not rest on a single bottle.

greyt market
GreytMarket · grey market intelligence
for premium brands
The One · Eau de Parfum 75 ml
The One · Eau de Parfum 75 ml
Second hero SKU · price-comparison portals · 2026-09-22

The second classic, 36 % apart.

  • Poland30 sellers€ 44median € 64
  • Czechia27 sellers€ 50median € 59
  • Italy18 sellers€ 52median € 99
  • Germany39 sellers€ 53median € 77
  • Romania9 sellers€ 55median € 72
  • United Kingdom21 sellers€ 58median € 86
  • France16 sellers€ 59median € 79
  • Spain23 sellers€ 60median € 80

The second exact SKU: The One Eau de Parfum 75 ml for her, the 2006 classic, boxed and new (no Intense, Gold, Desire, Collector's Edition, The Only One, no The One for Men, no other sizes, sets or testers). Measured the same day, the same way, on the same eight portals. Eleven offers whose own shop page does not confirm the portal price are left out. Median, not average.

greyt market
GreytMarket · grey market intelligence
for premium brands
Cheapest seller vs. RRP · same bottle · 2026-09-22

The sticker price is not the selling price.

In every market, the cheapest seller of the same 75 ml bottle today, next to the recommended retail price the key retailers display for it.

MarketCheapest seller todayRRP shownBelow RRP
Poland€44avilis.pl · ceneo.pl€108hebe.pl−59 %
Czechia€50EUROPARFÉMY.CZ · heureka.cz€156notino.cz−68 %
Italy€52casadelprofumo.it · idealo.it€156pinalli.it−67 %
Germany€53kaufland.de · idealo.de€151notino.de−65 %
Romania€55Brasty.ro · compari.ro€143notino.ro−62 %
United Kingdom€58fragranceclick.co.uk · idealo.co.uk€146notino.co.uk−60 %
France€59parfumsetmoi.fr · idealo.fr€151notino.fr−61 %
Spain€60brasty.es · idealo.es€151notino.es−60 %

Cheapest seller = cheapest offer for exactly this bottle across all sellers on the price-comparison portal, checked against the seller's own page (slide before) · RRP = the lowest RRP a key retailer displays for the 75 ml, 22 of 30 key retailers with a captured price in 8 markets · page capture on file for every price.

greyt market
GreytMarket · grey market intelligence
for premium brands
One market up close · Germany · idealo.de · 2026-09-22

Germany: 39 sellers, one bottle.

€53 to €160 · 37 of 39 below the €151 RRP (notino.de) · 19 cheaper than the €77 median

Median €77RRP €151
  1. 1kaufland.de€53.00
  2. 2parfimo.de€53.50
  3. 3parfum-zentrum.de€53.50
  4. 4juniderm.de€55.99
  5. 5eBay€59.90
  6. 6onfy.de€61.40
  7. 7ferwer.de€61.47
  8. 8otto.de€63.00
  9. 9easycosmetic.de€63.99
  10. 10parfumdreams.de€64.93
  11. 11ezebra.de€65.13
  12. 12deloox.de€65.89
  13. 13topfragrance.de€69.95
  14. 14kayhira.de€69.99
  15. 15Flaconi.de€70.85
  16. 16eu.fragrance.com€71.75
  17. 17joybuy.de€72.63
  18. 18proshop.de€75.90
  19. 19sabina.com/de€75.95
  20. 20monparfum.de€77.12
Median €77RRP €151
  1. 21dressinn.com€77.99
  2. 22mueller.de€81.45
  3. 23prime-beauty.de€81.95
  4. 24douglas.de€82.00
  5. 25dress-for-less.de€82.73
  6. 26basler-beauty.de€96.52
  7. 27de.excaliburshop.com€97.17
  8. 28notino.de€108.00
  9. 29parfuemerie-cb.de€109.20
  10. 30onlineshop-helgoland.de€110.50
  11. 31parfuemerie-godel.de€115.16
  12. 32le-flacon.com€117.00
  13. 33parfuemerie-m.de€124.85
  14. 34parfuemerie-kirner.de€127.05
  15. 35kastner-oehler.de€132.60
  16. 36lookfantastic.de€147.20
  17. 37roths-eck.de€150.95
  18. 38parfuemerie-becker.de€159.00
  19. 39schuback-parfuemerien.de€160.00

Every seller with a new, in-stock 75 ml offer on idealo.de, cheapest first · bold = key retailer · bars from €40 · offers the seller's own page contradicts left out.

greyt market
GreytMarket · grey market intelligence
for premium brands
Pillar 2 of 4 · Reading the data

Analytics

It's not that we have data. It's that we read it for you: one score per product and market, and the answer to who is driving the price down. Prepared together with you, personalized, and connected to your systems if you need it.

greyt market
GreytMarket · grey market intelligence
for premium brands
Reading the data

It's not that we have data.
It's that we read it for you.

Temperature check = one score per product and market, combining three views into a single thermometer:

Price

Spread & undercutting

Predatory pricing, gray market, swings in the lowest price.

Distribution

Who sells it

Authorized vs. unauthorized, gray channels.

Compliance

Omnibus & RRP

Recommended prices, discount rules per market.

greyt market
GreytMarket · grey market intelligence
for premium brands
Competitive price position

The market, or just me?

Competitor per country

Who is higher, who is lower

My brand vs. a key competitor in a given country. A backed answer for the boss instead of "I'm doing better, buddy".

Market vs. me

A whole-market problem, or mine?

If the competitor is also underpriced in the same country → market. If only me → my distribution.

Part of Analytics, read for sales teams and management.

greyt market
GreytMarket · grey market intelligence
for premium brands
Price spiral

We see who is driving the price spiral down.

Not a single snapshot: a pattern over time. And we distinguish two types of players you can't tell apart today:

Long-term

Who holds the lowest price long-term

A persistent undercutter keeps the price below market for months. A structural problem, not a fluctuation.

Short-term

Who is most often the cheapest

A player who, over a short horizon, most frequently grabs the lowest price. Tactical pressure on the whole market.

And the key question we answer: is it one player across all of Europe, or a different one in each country?

greyt market
GreytMarket · grey market intelligence
for premium brands
Pillar 3 of 4 · Workspace

Workspace

From the mass of monitoring, you pick the suspicious and the important, and we turn it into tasks. For brand-protection teams, not for the CEO.

greyt market
GreytMarket · grey market intelligence
for premium brands
Brand Protection

No hunting through reports.
You get a to-do: fix this.

Cherry-picking with concrete, explicit examples: sellers and countries across all of Europe. Not an aggregate, not a spreadsheet to decode.

Cherry-picked alerts

Who dumps prices long-term

Concrete sellers and countries. Long-term perspective + tracking anomalies and swings in the lowest price, not a one-off snapshot.

Per-SKU limit · anti-tampering

"Below this price = fake"

The brand sets a limit per SKU: below it, high probability of a counterfeit. The brand can't move the limit: it's a binding input, not a slider.

Dedicated pager

We watch it across Europe for you

"This is what we monitor and guard for you across all of Europe." So you don't have to decode data, we concentrate it into action.

Shop size

How serious a player it is

Every alert carries the seller's size: "number 10 of the ten smallest garage operations" vs. a large authorized player.

greyt market
GreytMarket · grey market intelligence
for premium brands
Not a dashboard · a workspace

You pick from the mass
what is suspicious to you.

Discovery and Analytics (Pillars 1–2) give the reading to everyone. The Workspace is for those who actually work with brand protection, and curate what to watch more closely.

Selection

What interests me

I flag brands, competitors and sellers that are suspicious to me for some reason.

Similar products

Not just the same line

I also flag similar products across lines, and have the system generate suggestions of bad price differentials.

Suggestions

The system prompts you

The Workspace itself suggests price anomalies and suspicious players around what I'm watching.

Primarily for brand-protection people (partly legal). Not for management, they have monitoring.

greyt market
GreytMarket · grey market intelligence
for premium brands
Watchlist · real tasks

Cherry-picked sellers as live cases,
not dashboard filters.

I watch specific shops: do they actually stop dumping? No need to remember, click through a dashboard, and re-apply filters. I have it as an assigned case / a real task.

Replaces

A million spreadsheets + side notes

One case = one player I'm handling. No scattered tables and notes on the side.

Phases

Observe → active attack

Either I just watch, or I switch to "building a case" → the evidence layer kicks in (see next).

It feeds fresh data to each case, always current, never a snapshot that goes stale.

greyt market
GreytMarket · grey market intelligence
for premium brands
Evidence · court-ready

When you go on the attack,
we collect the evidence for you.

The moment you switch a case to "active attack", the Workspace starts automatically building evidence for Pillar 4 (Enforcement):

Screenshot

Price + page

A capture of the price and the entire web listing. Not just a number, but how it actually looked.

Timestamp

A longer evidence trail

Timestamps → a long evidentiary trail, not a one-off snapshot.

Hand off

Flag it for action

One click turns the case into a Pillar 4 action. The physical test purchase & legal steps happen there.

greyt market
GreytMarket · grey market intelligence
for premium brands
Pillar 4 of 4 · Enforcement

Enforcement

Everything that is human-in-the-loop and happens outside the app. You trigger it from your queue, we (and our network) handle it in the physical world.

greyt market
GreytMarket · grey market intelligence
for premium brands
Three levels of action

From a warning to court.

01

Warning letter in the right jurisdiction

The brand/sales manager submits, from their queue (watchlist / open case), that they want to send a warning. Either their legal team handles it (it stays in their queue, they see it happening) or they hand it to us / our partner law firm, which arranges delivery on the brand's behalf.

02

Sample order + recording the process

We deliberately order the product/sample from the given shop and record the entire process (order → delivery → unboxing). Physical proof, not just a screenshot.

03

Litigation

We represent, together with law firms. For smaller brands: if someone runs another brand, we advise them to use this too.

It stands on evidence built in Pillar 3 (screenshots, timestamps, the case file). The client chooses how far to go.

greyt market
GreytMarket · grey market intelligence
for premium brands
Our network

Partner law firms across all of Europe.

It's not one selected country. We're building a network of partner law firms across European jurisdictions. The warning and the dispute proceed correctly under local law, wherever the seller is.

Local law

The right jurisdiction

Warning and filing under the law of the country where the seller is based, not a universal template.

Representation

On the brand's behalf

The firm acts on behalf of your brand, coordinated with your legal team.

Coverage

All of Europe

The network grows with the markets we watch: where we monitor, we can also act.

greyt market
GreytMarket · grey market intelligence
for premium brands
Behind the curtain

One engine powers all four pillars.

The same self-healing engine feeds Discovery (it sees), Analytics (it reads), Workspace (it processes) and Enforcement (it acts). The technical foundation beneath the consulting, not a box you buy. Running in production, today.

Feeds Discovery

Never goes blind

The moment it stops seeing a shop, it knows, and regenerates the reader itself. Coverage compounds.

Feeds Analytics

Reads, every day

Index, temperature and price position are recomputed on fresh data, never on a stale snapshot.

Feeds Workspace

Fresh, always

Every case and alert runs on live data, not on a snapshot that goes stale.

Feeds Enforcement

Discovers on its own

A self-growing map finds new sellers automatically. The pipeline that ends in a legal case starts here.

AI does the heavy lifting under the hood. The point is the outcome: all four pillars stay live.

greyt market
GreytMarket · grey market intelligence
for premium brands
What it takes

It looks like "just scraping."
It isn't a weekend script.

Reading the true price across more than a thousand shops in 27 markets, several times a day, is years of engineering and constant human care. That's the moat.

Getting in

Proxy cascade + anti-detect

Light methods first, heavy only when needed. Anti-detect browser, per-country residential proxies, CAPTCHA handling. Each blocked shop is a puzzle solved, not skipped.

Reading any shop

A reader per shop

Every e-shop is built differently. The engine writes & validates its own reader for each one, decodes vouchers/bundles/promos into the real checkout price.

Never blind

Self-healing at scale

Shops redesign constantly. The engine spots the break, regenerates the reader, and coverage compounds instead of rotting.

Staying legal

Tiered, jurisdiction-aware

Legal aggregation on cloud, gray-zone work isolated on our own fleet. Not one reckless bot hammering from one IP.

Growing itself

Autonomous discovery

New sellers appear all the time. A self-growing map finds & onboards them, so the market map maintains itself.

Human care

Watched, not fire-and-forget

Data-QA operators sanity-check every shop's reader. Cheap to copy the idea; expensive to keep it accurate at scale.

greyt market
GreytMarket · grey market intelligence
for premium brands
Build it yourself, or buy it? · I

"Our team could build this with AI in a few weeks."
They could start. Here is what starting costs.

One brand, 300 products in 7 countries, about 25 sellers each: ~60,400 shop pages to read every day, from 175 shops. And this is only Pillar 1, Discovery: getting the prices.

1 · Collecting the prices

€4,800 to €14,200 a month for tools and computing

Online services that download shop pages and get past the shops' protection against robots, the AI that reads them, servers and storage. Cheaper suppliers exist; it stays the smaller part of the bill.

2 · Reading the price

Letting AI read every page: ~€40,900 a month

The cheaper way is a small reader written for each shop, with AI only when a reader breaks: ~€4,100 a month. But someone has to write and repair 175 readers.

3 · Not in this bill

Pillars 2 to 4: what makes the data useful

Analytics that explains what the prices mean, a Workspace with cases, alerts and proof with date and screenshot, and Enforcement with lawyers to act on it.

The tools are the easy part. The work is people. Prices checked 2026-09-15. How we counted is in the appendix.

greyt market
GreytMarket · grey market intelligence
for premium brands
Build it yourself, or buy it? · II

Starting is cheap.
Keeping it running is the real bill.

175 shops to connect, and to keep working every time they change their website.

1 · Connecting the shops

700 to 1,400 hours of engineering before the full picture

Every shop is built differently and changes often. Readers break, and someone has to fix them every month. This is where in-house projects quietly stop.

2 · The people

~€16,200 a month in salary costs

Engineers, someone who checks the data, part of a product manager. If the one person who knows the system leaves or goes on holiday, it stops.

3 · The time

6 months before the first usable data

Our own system took five months to reach its first hundred reliable shops, without a large company's purchasing, legal and security approvals.

Doing it in-house: 6 months and a small team before the first usable data, then €19,600 to €30,400 every month, for Pillar 1 alone. We run one system for many brands, which is why we can offer it differently.

greyt market
GreytMarket · grey market intelligence
for premium brands
Not a vision · live in production

The European map is built.
The engine is switched on.

1,085
shops mapped
27
markets
391
on a price schedule
4–8 h
between price checks

We map the market first, then put the shops that sell products like yours on a price schedule in waves (see next steps). Adding a market or a category is a setting, not a rebuild. 5 months of price history, 131 M price points. Figures as of 15 September 2026.

greyt market
GreytMarket · grey market intelligence
for premium brands
Let's prove it on one of your brands

In 60 days, full monitoring
of one brand's portfolio.

Pick one brand. In 60 days you get its complete portfolio monitored across markets, Pillars 1–3, live. Enforcement (Pillar 4) stays out of the pilot; this is about proving the intelligence first.

Pillars 1–2 · Discovery & Analytics

Full portfolio, not 3 SKUs

The whole brand's range across markets: real prices, seller counts, temperature check.

Pillar 3 · Workspace

Cases & watchlist

Cherry-picked suspicious sellers as a working queue, with screenshots & timestamps.

Deliverable

A v1 dashboard

Delivered ready for your comments, then personalized to your view and your systems.

No Pillar 4 in the pilot. Enforcement comes once you've seen the intelligence and decided to act.

greyt market
GreytMarket · grey market intelligence
for premium brands
Next steps · what we deliver

From the pilot to full coverage, in waves.

No big bang. Each wave adds the markets your brands actually sell in, and each wave ships with the same evidence layer, so nothing you see is a one-off.

Step 1 · Pilot

One brand, hero SKUs, hero markets

Discovery, Analytics and Workspace live on your own data. You judge the intelligence before anything else is on the table.

Wave 1 · Full coverage, 7 countries

DE · FR · UK · IT · ES · PL · RO

Every relevant seller of your brands in each country, not a scatter of shops. Daily refresh, cases and evidence from day one.

Wave 2 · +5 countries, a month after start

Same engine, more markets

Adding a country is configuration plus onboarding of its sellers, not a new build. You set the sequence; we follow your priorities.

Outside the standard scope

Amazon · Allegro · eMAG

Marketplaces are handled individually and on top. We commit to maximum coverage, not to a guarantee against changes in shop security.

No prices and no dates here on purpose: pricing is the next conversation, once the pilot has shown you the data.

greyt market
GreytMarket · grey market intelligence
for premium brands
Zbyněk Kocian · Petr Rohan · Jan Tichý

Your market,
made greyt.

GreytMarket · grey market intelligence for premium brands

greyt market
GreytMarket · grey market intelligence
for premium brands
Appendix · working prototype

What it looks like

Screens from our working prototype: the workspace the pilot runs in. Labels are still in Czech; the product ships in English.

greyt market
GreytMarket · grey market intelligence
for premium brands
Appendix · Daily board
Daily board
The queue, not a report: what changed overnight, ranked by severity, with a suggested next step per item.
greyt market
GreytMarket · grey market intelligence
for premium brands
Appendix · House overview
House overview
Every brand of the house in one index, weighted per brand and per country, comparable day after day.
greyt market
GreytMarket · grey market intelligence
for premium brands
Appendix · Prices
Prices
One brand across markets over time: minimum and average against RRP, and who is driving the floor.
greyt market
GreytMarket · grey market intelligence
for premium brands
Appendix · Brand overview
Brand overview
One brand, all countries: the hero SKUs and their price discipline per market.
greyt market
GreytMarket · grey market intelligence
for premium brands
Appendix · Sellers
Sellers
Everyone who sells the brand per country, tiered, with their share of the portfolio and price behaviour.
greyt market
GreytMarket · grey market intelligence
for premium brands
Appendix · Seller card
Seller card
The dossier of one seller: days as the market minimum, portfolio, price history, countries.
greyt market
GreytMarket · grey market intelligence
for premium brands
Appendix · Evidence pack
Evidence pack
The case file: SKU × seller × period, timestamped captures, RRP delta. The pilot deliverable.
greyt market
GreytMarket · grey market intelligence
for premium brands
Appendix · how we counted

Build vs. buy, the arithmetic.

Volume
300 SKUs × 7 countries × 25 sellers × daily × 1.15 discovery = 60,400 pages a day; 175 seller × country pairs
Fetching
Firecrawl $0.60 per 1,000 (markdown), Bright Data Scraping Browser $9 per 1,000 (blocked shops, 32 % of pages), Apify $3 per 1,000 (marketplaces); residential proxy $8/GB
Reading
25k tokens per page × $1 per million (Claude Haiku 4.5); parsers per shop, LLM on 10 % of pages
People
Senior data engineer FR/DE €95k gross + 32 % on-cost; data QA €55k; product owner €66k; 140 productive hours a month
Shops
4 to 8 engineer-hours to connect a shop; 0.5 h a month to keep it alive
Result
Run €19,600 to €30,400 a month; build €205,800 incl. connecting the shops; year one €388,400
Sources
Vendor list prices and salary data verified 2026-09-15; tokens measured on 14 shops 2026-09-15; ECB USD reference rate
greyt market
GreytMarket · grey market intelligence
for premium brands